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Defining Digital/Media Literacy - Case Study

Defining Digital/Media Literacy

Renee Hobbs
  • Access — Finding and using media and technology tools skillfully and sharing appropriate and relevant information with others.

  • Analyze and Evaluate — Comprehending messages and using critical thinking to analyze message quality, veracity, credibility and point of view, while considering potential effects or consequences of messages.

  • Create — Composing or generating content using creativity and confidence in self-expression, with awareness of purpose, audience and composition techniques.

  • Reflect — Applying social responsibility and ethical principles to one’s own identity and lived experience, communication behavior and conduct.

  • Act — Working individually and collaboratively to share knowledge and solve problems in the family, the workplace and the community, and participating as a member of a community at local, regional, national and international levels.
Source: Renee Hobbs, Digital and Media Literacy: A Plan of Action (A White Paper for the Knight Commission on the Information Needs of Communities in a Democracy, 2010)—READ PDF
Henry Jenkins
  • Play — The capacity to experiment with one’s surroundings as a form of problem solving.

  • Performance — The ability to adopt alternative identities for the purpose of improvisation and discovery.

  • Simulation — The ability to interpret and construct dynamic models of real-world processes.

  • Appropriation — The ability to meaningfully sample and remix media content.

  • Multitasking — The ability to scan one’s environment and shift focus as needed to salient details.

  • Distributed Cognition — The ability to interact meaningfully with tools that expand mental capacities.

  • Collective Intelligence — The ability to pool knowledge and compare notes with others toward a common goal.

  • Judgment — The ability to evaluate the reliability and credibility of different information sources.

  • Transmedia Navigation — the ability to follow the flow of stories and information across multiple modalities.

  • Networking — The ability to search for, synthesize and disseminate information.

  • Negotiation — The ability to travel across diverse communities, discerning and respecting multiple perspectives, and grasping and following alternative norms.
Source: Henry Jenkins, Confronting the Challenges of Participatory Culture: Media Education for the 21st Century (Macarthur Foundation, 2006)

Psychologists and risk prevention experts suggest that these skills can also help protect young people from dangers such as bullying in physical environments as well as cyberbullying in the digital environment.

This Task Force views all three literacies as critical to learners? efficacy and as important capabilities in creating a trusted environment for connected learning.