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Kevin Clark - Participant

Kevin Clark is an award-winning business and brand strategist, author and alpine skier. He is Federation Leader and President of Content Evolution, CEO of Choiceflows Inc. and is Director emeritus for IBM Brand and Values Experience. He advises leaders on the wants and needs of clients and customers at the intersection of emerging social and technology trends. Kevin holds several board positions both fiduciary and advisory.

Content Evolution is a federation working with clients worldwide to practice listening and leading —and purposefully connecting intention with attention. As Chairman and CEO of Choiceflows Kevin works with voice-of-people research pioneers in “testing the future” using Familiarity Acceleration (FA), Customer-Company Difference (CC-Diff), discrete choice experiments (DCE), volumetric choice experiments (VCE) and Best-Worst Scaling (BWS, also known as “MaxDiff”). He is COO of Ultisim built to deliver mission critical simulation learning and serves on the Board of Directors of TANJO machine intelligence. He is a Senior Strategy Advisor to guided video platform Storyvine, and to Vennli as a SaaS platform for content insights and strategic positioning visualization. Kevin lectures regularly in customer selection and market insights at Duke University Fuqua School of Business, the University of Colorado Leeds Business School, Yale School of Management, Rochester University Simon Graduate School of Business, and is a named Adams Advisor for entrepreneurship at the University of North Carolina Kenan-Flagler Business School.

Kevin is Director emeritus, Brand and Values Experience, IBM Corporate Staff, and global IBM Brand Experience Community Leader. He is a graduate of the University of Tulsa with a Bachelor of Science Degree from the School of Communications with minors in business and philosophy and is a member of the Mortar Board National Honor Society. He has certificates from IBM Management School, IBM Senior Leadership Management School, IBM Strategic Leadership Forum at Harvard Business School, Spiral Dynamics Integral Technologies, IBM MBA Fundamentals, IBM Communications Leadership Institute, and Creating World Class Capabilities from The Wharton School at the University of Pennsylvania.



Content Evolution