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Sterling Proffer - Participant

Sterling Proffer is General Manager at Vice News. Over the past seven years, Sterling has worked across the business development, sales, operations, and strategy for VICE's digital channels. In 2012, he oversaw the launch of VICE on YouTube, leading them from launch to over 6MM subscribers and 500MM views in 24 months. In 2014, Sterling became the General Manager of VICE News, launching and overseeing business & operations for VICE's global news channel. In its first year, VICE News built the largest and most critically acclaimed news brand in a generation, with 250MM views, 1MM YouTube subscribers, 2 Webbys, 2 Peabodys, a Frontline Club award, 4 Emmy nominations, and most recently, a duPont. Building on the success of VICE News, Sterling was appointed Head of Growth for VICE Media, overseeing marketing, distribution, and growth operations across VICE's global network of digital properties.

Background

Organization

Vice News

Title

Head of Growth